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Yes, our subject matter experts who write content have multiple degrees and belong to professional associations. The author bios were originally kept short, so I may have to fill them out a bit, but they're definitely the "real deal" when it comes to their expertise and credentials. Thank you for your insights!

Thank you for your response! I have a follow-up question, if that's OK.  Would having an author page for subject matter experts who legitimately write content (courses and/or blogs) be helpful to SEO/rankings?

I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!

I’m trying to determine if some of our paid keywords should really be organic keywords and also trying to avoid cannibalization of keywords. How do I do this?

I'll look into a/b testing. Thanks again!

Thank you for your quick response! And, just so I'm clear, by "main technical seo points" you're referring to meta title, meta description, headline? Also, how about H1s, H2s, etc.?

Thanks again!

Sallie

Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either.

Thanks, in advance, for your response!

Thank you for your quick response! And, just so I'm clear, by "main technical seo points" you're referring to meta title, meta description, headline? Also, how about H1s, H2s, etc.?

Thanks again!

Sallie

Thank you for your response! I have a follow-up question, if that's OK.  Would having an author page for subject matter experts who legitimately write content (courses and/or blogs) be helpful to SEO/rankings?

I'll look into a/b testing. Thanks again!