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My site is a total mess from a clean “crawling” perspective. We are still getting traffic and doing business, but I am afraid from an SEO perspective we are driving with the parking brake on. There a lot of 301’s and some of them are causing 404 errors. Below is an overview of my 5 year old  magento site which was moved from a 5 year old xcart site (so there is a lot of old junk (url’s) in there). It needs cleaning up and I need a plan and seo / 301 help. Overview: Recently moved from http to https - not sure best practices were followed, but we had lots of crawl issues before this move. Analytics Top 100 Landing Pages = 82.7% of entrances Webmaster Tools 594 Pages Indexed 65 Not found errors - most involve 301’s - examples below Sitemap: 773 Submitted, 395 Indexed URL Parameters - 41 - I can’t tell if they are doing anything (helping or hurting) Moz Crawl Total Pages 3,454 324 Redirect Issues (258 Temp and 66 Chain) Magento 11,773 Redirects 5390 System 6383 Custom On July 15, 2017 I deleted 40 redirects from htaccess that a developer had put there that were causing problems. Blog We have a wordpress blog installed on Magento site. Years ago it was moved from a subdomain to a subdirectory.

I am trying to use the crawl report to generate the Screaming Frog report shown below. I want to use it to calculate the internal page rank as Paul Shapiro outlined in this article. Google is not seeing my site the way I want them to and I want to work on the site heirarchy and structure. I am not seeing where: Type, Anchor, and Alt are listed in the crawl report - is it called something else? Is there another report I can run for the whole site to generate the data above? Does the Moz PA already calculate the internal PR of pages? Any additional resources or people that could help me with this? Thanks, SAM

We are a 10 year + small (1000 pages) niche ecommerce site (Magento) that has recently lost rankings to a competitor. We out perform them in every metric so I do not understand them leap frogging us to the top spot. This has forced me to look at my site structure, page authority (rank), and internal linking. After reviewing a moz crawl issues report, here are some of my observations: Root domain has a PA of 40 Top 3 $ Category pages have a PA of 22, 18, 18 Multiple meaningless blog posts and other category/product pages have PA’s of 30+ Here is a screenshot of the crawl report with internal links, links, etc showing. I need some help - thoughts, suggestions, next steps in analysis?

Hi Mozzers, I need your opinion on the following. Imagine that we have a product X (brand Sony for example), so if we sell parts for different models of items of this product X, we then have numerous product pages with model number. Sony camera parts for Sony Camera XYZ parts for Sony Camera XY etc. So the thing is that these pages are very very similar, like 90% duplicate and they do duplicate pages for Panasonic, Canon let's say with small tweaks in content. I know that those are duplicates and I would experiment removing a category for one brand only (least seached for), but at the same time I cannot remove for the rest as they convert a lot, being close to the search query of the customer (customer looks for parts for Sony XYZ, lands on the page and buys, insteading of staying on a page for Sony parts where should additionally browse for model number). What would you advise to make as unique as possible these pages, I am thinking about: change page titles. meta descriptions tweak the content as much as I can (very difficult, there is nothing fancy or different in those :(() i will start with top top pages that really drive traffic first and see how it goes. I will remove least visited pages and prominently put the model number in Sony parts page to see how it goes in terms of organic and most importantly conversions Any other ideas? I am really concerned about dupes and a penalty, but I try to think of solutions in order not to kill conversions at this point. Have a lovely Monday

I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings. My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages? Thanks! SAM

Recently when doing my usual research that I do weekly I noticed a drastic drop in my domain authority. How or why does this happen and how can I fix it? http://www.brick-anew.com/ Thanks

We are looking for a free wiki tool to use as an operational and best practices wiki for our websites. This would be comparable to many company's Standard Operation Procedure Manual or Marketing Standards Manual. Is anyone using a Wiki Tool they would recommend? Thanks, SAM

I was wondering if you can give me some insight on how a keyword that I put on my campaign gets linked to a specific URL on my website by SEOMoz or Google. For example: updating a brick fireplace is my keyword. On the campaign when I am looking at my on page optimization, the URL assigned (or given) to it is my homepage. How is this determined and is there a way around it and or directing it to the correct page? Thanks

This tag is showing up on category pages (that do not have a duplicate page on the site). In mid November Google cut our traffic by 30%. Could this tag be confusing the spider? According to the moz crawler - we seemed to be dinged for this on 95% of our pages. Is this hurting us? It seems to direct back to the same page.EG: From the FMI3600 Page http://www.brick-anew.com/FMI-3600-Fireplace-Doors.html:  http://www.brick-anew.com/FMI-3600-Fireplace-Doors.html"> There is only one page for the FMI 3600 Fireplace Door category - however, it does have the same products on it as other FP Door Category pages,