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Questions created by Sandy_M
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Competitor's 'hidden' links harming my site?
Hi everyone, I'm new to both Moz & seo, and am attempting to tackle our site's issues after being hit by panda / penguin, so would be grateful for any advice offered. I bought a website 3 years ago after the previous company that ran it went into administration. Having bought the website, it became apparent that the employees of the previous company had copied the entire site content, and relaunched it with a new look / brand. Over the last 3 years they've rewritten much of the content, but there remains a lot of links from their site back to ours which have had the anchor text stripped out, and point to images on our site which have since been removed, example below... <a href="http://www.MyCompany.com/catalog/images/filename.pdf" target="<a class="attribute-value">_blank</a>"><strong>strong>a> What I'm trying to understand is whether the 404 errors being returned by the broken links, and the presence of 'hidden' links on their site, is likely to reflect badly on our site or theirs? I'm not interested in outing anyone here, and I realise the standard recommendation for these kinds of situations is to write to the company telling them to remove the offending content, but if at all possible I'd prefer to fix our site by improving content & links etc, rather than 'force' them to take action and inadvertently improve their own site's content / rankings. As I say, all advice gratefully received 🙂
On-Page Optimization | | Sandy_M0