Sarah Collins is the founder and principal strategist of The Get Agency, a Chicago-based consultancy dedicated to helping brands connect with their audiences. She believes that empathetic conversations with users can reduce friction and frustration, improve offerings, and open conversations. To build that understanding, she draws on her years of journalism experience at companies like Texas Monthly and The Chicago Sun-Times to conduct user interviews that go deep, revealing not just needs, but habits and hopes. The Get Agency has put this approach into practice with one-person startups, community non-profits and Fortune 500 companies, helping all of them build stronger relationships with their audiences.
