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I have seen several search results in the past have buttons show up under the search results going to pages on the site. Of course now I can't find a concrete example, but they weren't just links, they were actual buttons. I know about the sitelink process (or lack thereof, really), but how does one get the buttons? Is it strictly a paid thing in Google?

I would like to request that a "Dallas/Fort Worth Metroplex" option be added to the keyword search areas. As it stands, each city must be individually chosen, which is not only very time consuming, but also acts as an insurmountable multiplier for the keywords used in our campaigns. Most businesses in DFW serve the entire Metroplex, which consists of around 200 cities. Even the core largest number well over 50. Almost all of these cities are within about 50 miles of each other as well. Asking the majority of businesses to only focus their SEO monitoring efforts on a few cities in the Metroplex would be like asking a Hyper Wal-Mart to only monitor about 10% of their inventory at most, and more likely 1-5%. Alternately, if you could instead have County choices for DFW, that would help a lot. The counties of DFW are: Collin County
Dallas County
Denton County
Ellis County
Hood County
Hunt County
Johnson County
Kaufman County
Parker County
Rockwall County
Somervell County
Tarrant County
Wise County The three in bold are typically the most important for businesses in the Metroplex, though each of the outlying counties listed contain dozens of cities as well, each with their own particular specialties, focuses, and demographics.