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Schema seems to be properly set up according to Google Webmaster Tools and the Structured Data Testing Tool... https://developers.google.com/structured-data/testing-tool/?url=http://www.myessentia.com/mattresses/classic-8 Are dates for reviews necessary to getting the star ratings to appear in the SERPS?

We have a company blog. IE companydomain.com/blog/. Much of the content is unrelated to what we do. So why do we do it? Cover local topics that our customers may be interested in and searching for. Get them in the back door so to speak. Link bait, social sharing etc Develop a marketing culture that's engaged always learning. Customers get to know the people behind the company. Here's my Pickle If i sub domain or separate the site entirely, i won't benefit from all the juice we're generating. If i keep the status quo, since much of the content isn't directly related to my "category", logic tells me that i could be diluting my website in Googles prying eyes. Feedback PLEASE.

So I joined the BBB for 1 of 3 stores we have located in difference cities and states. My local rankings dropped in all cities except the one that's registered with the BBB. Coincidence? Anyone experienced something similar?

Our product is organic, eco, natural etc. Our blog covers organic, eco, natural culture. Sounds like a winner right? But what if we sold jars and our blog rarely talked about jars because jars are Boring? In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st . Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?

OK, so i used am xlm sitemap generator tool, xml-sitemaps.com, for Google Webmaster Tools submission. The problem is that the priorities are all out of wack. How on earth do i organize it with 1000's of pages?? Should i be spending hours organizing it?

mywebsite.com has a niche related blog on mywebsite.com/blog. Should i be separating it with a subdomain blog.mywebsite.com? Could the blog content be diluting my website's message? My Reasoning Google Webmaster Tools --> Significance is leaning towards general terms (blog topics related) as apposed to mywebsite.com targeted terms.