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Hi All, We had some great rankings on store.jrdunn.com since 2006 and we switched to just http://jrdunn.com with cleaner url structures about 13 days ago.  We were on Volusion now Magento. We mapped out  a couple of thousand of 301's and carefully choose very similar landing pages on the new site. Uploaded an htcaccess file and submitted sitemap in GWT. We have been correcting 404's and watching GWT like a hawk. We dropped on several almost all of our great terms from page one to page 14 or 15 on the new site. We don't even rank yet on our own brand terms ?!?. ORGANIC traffic has dropped more than 50%. The only thing in our plan that we couldn't execute was using the "we moved" tool in GWT because they don't allow switches from subdomains to be entered.  Bummer! Do you think missing that one thing caused the plummet? In retrospect perhaps we changed too many things at once ie hosting, cms and going down to root url. Anyways, I don't know what we can do from here but we'd sure be silly not to ask! Anybody's suggestions or past experiences with this situation would be huge! Thanks so much in advance, Sean