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Hello, I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business. My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line. If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?

Hi all, I'm looking to start having video on my website and have chosen YouTube to host. But what I am asking is "what is the best practice for submitting a video to YouTube". I would have thought that having a transcript would be good, as this will explain what is in the video, a good title to indicate the subject and then just a few keywords/tags for what I believe the audience would be searching for to find my video. Is this the best practice? Or am I totally wrong? Any help would be appreciated