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Boyd

This is super helpful I really appreciate it. I’m going to do some testing with the items you mentioned and will let you know what happens. Thanks again and marking this as a good answer!

Thomas

Thank you so much for this help! I really appreciate this info.  I am new to the forums but will be trying to pm you to discuss some possible additional help. Please feel free to message me as well. Thanks!

Sean

Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette.

I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/

If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1.

When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening.

We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results.

To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page.

Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!