Joseph Dyson is a digital marketing expert. He fought and survived through World War Panda and World War Penguin and the subsequent battles, real or rumored, launched by Google i.e. Hummingbird, Fred and others against digital marketers. Today, he is fully trained and heavily equipped to deal with anything Google has in store for internet marketers. He works for Search Berg (www.searchberg.com) where he manages customer accounts. He is responsible to ensure higher and stable SERP rankings, better user experience (UX), effectively engaging social media campaigns, result-driven quality content marketing, CRO and ROI.