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I'm interested to know if there's any new insight on this, as I'm tempted to use a special character as it is the literal brand name of the company. My intention is to prepend the company name with the symbol but I'm concerned it may come across as unprofessional and be a poor reflection of the brand.

When Google does eventually realise that the site is not their you may receive crawl errors for anything you missed when you did your 301's. Its good practice to mark these as resolved via Google Webmasters.

Cheers

Its important to make sure those re-directs are 301 redirects so the engines know that those pages have permanently moved.

Use a tool like http://web-sniffer.net/ to check the headers being sent by the pages being redirected to see how they are done.

Its important to make sure those re-directs are 301 redirects so the engines know that those pages have permanently moved.

Use a tool like http://web-sniffer.net/ to check the headers being sent by the pages being redirected to see how they are done.

When Google does eventually realise that the site is not their you may receive crawl errors for anything you missed when you did your 301's. Its good practice to mark these as resolved via Google Webmasters.

Cheers