Background info
This is a new site and I am using Wordpress for a CMS not a blog and I have set a static page as the home page.
The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com).
I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical.
**"Should I target keywords to the home page?" **
If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ?
My thoughts are that if the URL has the keywords I am targeting in it will help with SEO.
Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for.
I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change?
FYI here is my site structure:
The site is for a small software consultancy and I have the following structure:
domain.com/software-consultancy -- (Set as Wordpress static Page so essentially a 301 redirect to / )
domain.com/software-consultancy/areas
domain.com/software-consultancy/areas/london
domain.com/software-consultancy/areas/new-york
I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer.
Many Thanks,
J