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Hi Everyone. Im the owner of a mens underwear company start up  I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe  people tell me do a blog, but honestly on a start up who has time for that? plus we are not shedding money to hire a full time employee to take care of that. I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough? I have seen sites ranking #1 under mens underwear with way less content or almost non existent. Any comments would help me a lot. Thanks R