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my analytics dashboard always says i have only 1 or 2 visits to my site.  i know today i had over a 100 visits to my site.  is my google analytics causing this misinformation. how can i fix this?

I am doing work for a landscaping company and having trouble with finding the best keywords.  Most of keywords are so expensive on adwords to use, so obviously we want to optimize as best possible.  How do I find what keywords competitors are using for campaigns and/or optimized for?  thx.