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Shannon-McGuirk

@Shannon-McGuirk

Joined Last Online Location United Kingdom

Job Title: Head of PR and Content

Company: Aira.net

Favorite Thing about SEO
Launching creative campaigns

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103

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Blog Posts

Debunking Link Building Myths in 2021

4/9/2021

On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

7/24/2020 Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this popular Whiteboard Friday, MozCon speaker Shannon McGuirk provides a five-step plan for resuscitating dead content campaigns and setting them up for success.

Supercharge Your Link Building Outreach! 5 Tips for Success

8/9/2019 When it comes to link building, getting your emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective.

Shannon is the Head of PR and Content at Aira Digital. She has experience in working with well known brands such as Vouchercloud, RS Components, Goodyear Tyres, AXA PPP healthcare and Poundland. Her key skills include developing integrated creative content campaigns, digital PR strategies and media relations/link building.