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We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?

Does anyone have experience with geo-specific content on their homepage and how the location of the Googlebot impacts rank and/or traffic? I ask because looking in Search Console today, I noticed the thumbnail image of our site is different than usual and it was pulling in a specific geo-location and wondered if there is any value/concern on how Google sees our site from different locations and if it could impact SERP's.

With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!

I was asked by our IT if switching to a tag management company that removes the pixels from our site and is replaced by a javascript would have a negative impact on SEO. I have not been able to find anything that discusses this: Does anyone have experience with this? Has it caused any issues? Has it caused any issues? How do crawlers see pixel data, and what do they do with it?

It was discovered that when you search our brand and our city "alaska airlines seattle" that the brand knowledge graph shows a building at the University of Washington that is named after us as part of a sponsorship deal. This seems logical that it would do that since the building is branded Alaska Airlines and it is in Seattle. The problem is information listed would confuse customers that call the number posted and instead of our customer service they are getting the University. I admit I am not too familiar with local SEO so any help is greatly appreciated. r6GlDj9 wMZQnRB

I was checking out our GWT this morning and noticed a new column on the far right that was labeled "Value". Currently, there isn't anything of value (no pun intended) listed just $Nan. Anyone else see this or know what it might be? 014pThY

Do search engines pay attention to periods in abbreviated queries? If I use Mt. Bachelor all over my site, would SE's not rank my site well for queries that use Mt Bachelor?

We have a vanity URL that as recommended is using 301 http code, however it has been discovered the destination URL needs to be updated which creates a problem since most browsers and search engines cache 301 redirects. Is there a good way to figure out when a vanity should be a 301 vs 302/307? If all vanity URL's should use 301, what is the proper way of updating the destination URL? Is it a good rule of thumb that if the vanity URL is only going to be temporary and down the road could have a new destination URL to use 302, and all others 301? Cheers,

we have recently installed an application firewall that is blocking rogerbot from crawling our site. Our IT department has asked for an IP address or range of IP addresses to add to the acceptable crawlers. If rogerbot has a dynamic IP address how to we get him added to our whitelist? The product IT is using is from F5 called Application Security Manager.