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Today I went about my business in trying to understand what is happening in our market, eyewear, after the last Panda update.  I was interested to know if any of our competitors were effected as much as we were for a very competitive key phrase To my surprise a new kid appeared on the block, well, on page one, position two.  Imagine my second surprise, when the new kid turn out to be a 3 month old domain, yes 3 months, with zero page rank and zero back links.  I was in for one more surprise before I stood up, walked to the window and gazed into space to contenplate the meaning of Panda and SEO as we know it. This third surprise was the site in question is a counterfeiting site using black hat SEO with fast results. It has a Blog its a good looking site with the key phrase menstioned a hundred times. google-UK-%20Search-Result.jpg panda-help.jpg