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I have had a version of my site for over 10 years. Only in the last few years have I really focused on using it to drive orders. Overall for my local area I do OK. I use to do very well until my web host accidentally deleted my site. I have been rebuilding from scratch now and it is going good. My question is about authority. I just started working with Moz and I see that I have no authority, no links, and I am at a loss. I recently got an online magazine in my industry to publish an article I wrote, but other than that I am not sure how to improve authority and links. Any advice would be great.