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Hi Guys Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic. I would like to hear what others have to say, or am I missing something here. Regards Peter H96KVmH

Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,

Hello, In January 2015, google changed its European Algorithm. The change decreased the ranking of some of our keywords but not all. See article for more evidence in google changing its algorithm. https://www.seroundtable.com/google-update-maybe-19760.html The biggest change was the keyword phrase ‘Wholesale Silver Jewellery’ which we ranked 1 in SERP, but now we’re nowhere to be seen. However, the change didn’t affect our keyword phrase ‘Wholesale Jewellery Silver’, ’Wholesale Silver’ and ‘Wholesale Jewellery. We’ve been through our data and see that all of our ’Silver Jewellery’ keyword phrases are no longer showing in the SERP. Further research has shown that our competitors were also dropped down the rankings for the same keyword phrase. Our question is: Why has this update affected certain keyword phrases, such as ‘silver jewellery’ but not ‘jewellery silver’ and how should we over come this? Additional Information
If you type in our company name ‘Mainly Silver’ or ‘mainlysilver’ were still showing in SERP, however if you type ‘mainlysilver jewellery’ we’re no where to be found. We’ve even checked ‘site:mainlysilver.co.uk silver jewellery’ in google search and it returns with ‘no results found’. If you switch the keyword phrase, all our web pages are showing up Our website is - www.mainlysilver.co.uk

I'm talking about this article: https://moz.com/learn/seo/internal-link Take this sample: HOME --> Shirts --> Plain shirt --> shirt#1 Product page: noindex, follow all links except 1 from breadcrumbs to nearest category (plain shirts). SubCategory page (plain shirts): noindex, follow all links except 1 link from breadcrumbs to nearest category (shirts) and all products belonging to current subcategory. Category page (shirts): noindex, follow all links except 1 link from breadcrumbs to front page (site.com) and links to own subcategories. Front page: noindex, follow all links except 12 links to main categories (shirts, pants etc.) Is it correct? If I noindex some parts of website, will it be harmful?