Other Relevance Factors? Please, Google, if it's 30% of My Quality Score, Let Me Know!

4/2/2012 As PPC managers, we need to account for every percentage point, every up and down, and ultimately the cost of every conversion. We need to squeeze infinitely more out of a continually shrinking per-keyword budget to optimize ROI. We track, collect, analyze, implement, and iterate at the most granular level. The bad things about our marketing platform can typically be cured by hard work and analysis. The one exception: your Keyword Quality Score.