Alan, you didn't think that Matt Cutts is misleads all SEO experts ???
He is main enemy for SEO...
Posts made by Sitense
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RE: DISQUS COMMENTS backlinks-good for seo? YES/NO?posted in Technical SEO
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RE: If i rank for BRAND-NAME.com for my salon, will it hurt my rankings if i make a BRANDNAMEbeautyshop.co.uk for my shop?posted in SERP Trends
Choose the short and being remembered name, one keyword to you won't give particular advantages.
Over time I observe that neither anchors in links, not keywords in url already practically don't play a special role.