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Hi All I have a pdf that people can download from my site, what I want to know is that when people link to the pdf does the pdf share link power to pages linked to from within the pdf (like a html page would) or is the link power being waisted going to the pdf and should I somehow get the links to a normal page? The pdf is a free downloadable resource to people in the party planning industry and so gets linked to quite a bit by sites telling their readers to get the information we provide. Thanks for your thoughts Sean

Hi All I have been looking in the Google webmasters tools account for a client and from out of nowhere they suddenly have 42,000 links last time I checked it was just over 4,000. It looks to me like some of our affiliates have links showing, they are formatted so it goes via a php script that looks like accomtracking.php?estid=1234&ref=123 this link appears 3 times in the source code of the page that is linking to my client but Google webmaster tools thinks it is linking 12,000 times. I assume this is a problem with the database where the link points to, issuing a unique link for each visit or something similar but I am not sure how to explain it to my client and how to correct it / stop it happening again. There are around 37,000 links like this to the site from just 6 referring sites and the client have had an unnatural link warning so I am anxious to get this fixed. Any help gratefully received. Sean

Bounce rate is defined as 'single page visits to a site divided by total visits to the site' as I understand it. It could be argued that a well designed site might vector people on to other sites effectively (I generally use Wikipedia this way for instance). On the other hand a site that bounces people back to where they came from may be genuinely poor. So the questions: Is the bounce rate really calculated in the stated way by Google? Is it used, as far as we know, as a metric for the search engine? What should we do to mitigate the effects of this poor metric?! thanks, Mike