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A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!