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Hi Could anyone offer some advice on the best way to structure sub folders on a website that we are launching worldwide. We are a UK based business and currently run a UK site on www.website.com and we are planning on launching into Europe using a sub folder structure. We will use /de, /fr, /es for the new countries that are coming on board but the question is should the UK site url be: www.website.com or www.website.com/uk As have an established web presence in the UK I'm thinking it should remain as www.wewbsite.com but are there any advantages / disadvantages to changing it to .com/uk Many Thanks

Hi, Can anyone advise on the best internal linking practice for an eCommerce website? Should the introduction copy on each category page contain naturally placed links down to sub categories and products and should each sub category link back up to the main category page. Is there a 'best practice' method of linking categories, sub categories and products? In terms of internal linking product pages, I presume the best practice would be to link other relevant products to each each? Thanks