Welcome to the Q&A Forum

Actually, the 62 domain has no content directly associated with it, it has only ever been used to redirect to the 91-score (it's actually 92, I see now) domain. It's function is purely marketing, as it is a more momorable word than the 92 domain. Thanks for your answer!

Thanks Logan; much appreciated!

Hi there moz community! My organization is blessed with an extremely high authority TLD (91). Powers-that-be want to start using a lesser authority (though still a respectable 62) TLD in marketing materials because they think it's more memorable/less confusing for users.

We currently have a 302 redirect in place from score-62 to score-91, and our situation relative to the engines is strong. However, if they ramp-up a branding campaign using the 62-score TLD, should we change the 302 to a 301? I don't want to risk infecting that 91 score with any juice relative to the score-62 TLD.

There isn't a lot written for the best practice in redirecting a lower-authority TLD to a high authority TLD - almost all the literature is about preserving your score/juice when redirecting an old TLD to a new TLD.

Thanks for anyone/everyone's help!

Brian Alpert; Smithsonian Institution

Hi there moz community! My organization is blessed with an extremely high authority TLD (91). Powers-that-be want to start using a lesser authority (though still a respectable 62) TLD in marketing materials because they think it's more memorable/less confusing for users.

We currently have a 302 redirect in place from score-62 to score-91, and our situation relative to the engines is strong. However, if they ramp-up a branding campaign using the 62-score TLD, should we change the 302 to a 301? I don't want to risk infecting that 91 score with any juice relative to the score-62 TLD.

There isn't a lot written for the best practice in redirecting a lower-authority TLD to a high authority TLD - almost all the literature is about preserving your score/juice when redirecting an old TLD to a new TLD.

Thanks for anyone/everyone's help!

Brian Alpert; Smithsonian Institution

Thanks Logan; much appreciated!