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Hi Around the time of the April/May 2012 penguin update we lost around 40% of traffic and ever since traffic has slowly been reduced to around 50% of what is was from last year from approx 1000 hits a day to under 500. I'm not convinced totally that penguin is to blame as link building has not been overdone especially when other companies who rank first page for "personalised gifts" have 100's of anchor links pointing back to there sites with this term as the link. I think our site may be hit due to accidental keyword stuffing! Basically when an order is placed the product page is updated with the last message to be engraved on the item, so for example if someone buys 10 wine glasses all personalised with "happy birthday mum, happy birthday dad, happy birthday son etc or if customers choose similar engraving then we have lots of combinations of the same words repeated. This information has increased the number of conversions as it gives customers ideas as what to engrave and I don't really want to remove it from the page. Could anyone advise me on what i need to do, is there a way of telling google to ignore this text, a way of hiding without being penalised? Any ideas greatly appreciated!

Hi I have been smacked by the penguin/panda and traffic plumetted back in April/May. We are still trying to recover and am looking at all of the potential issues. I have since cleaned up the site as much as i can and attempted to remove as much duplicate content as possible which is automatically generated by Zencart. We add content regularly and have new product reviews everyday and all product page are kept fresh as they show the last 12 customers engraving details which change daily on popular items. Could someone give me some pointers as i am hitting my head against the wall and only seeing traffic drop all the time, it's soul destroying just how much work i am putting into this every day without any effect. Site is www.keepitpersonal.co.uk Kind Regards Andy