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The scenario We’ve been asked by a client, a Non-Government Organisation who are being absorbed by a larger government ministry, for help with the SEO of their site. They will be going from a reasonably large standalone site to a small sub-directory on a high authority government site and they want some input on how best to maintain their rankings. They will be going from the Number 1 ranked site in their niche (current site domainRank 59) to being a sub directory on a domainRank 100 site). The current site will remain, but as a members only resource, behind a paywall. I’ve been checking to see the impact that it had on a related site, but that one has put a catch all 302 redirect on it’s pages so is losing the benefit of a it’s historical authority. My thoughts Robust 301 redirect set up to pass as much benefit as possible to the new pages. Focus on rewriting content to promote most effective keywords – would suggest testing of titles, meta descriptions etc but not sure how often they will be able to edit the new site. ‘We have moved’ messaging going out to webmasters of existing linking sites to try to encourage as much revision of linking as possible. Development of link-bait to try and get the new pages seen. Am I going about this the right way? Thanks in advance. Phil