Making sure your site is being correctly crawled, indexed, and rendered by Google
Checking your website for on-page SEO problems
Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site
Verifying that your site has a good user experience (for both mobile and desktop users)
Keyword-optimizing your content
Combing your website for duplicate or thin content
Setting up and maintaining comprehensive reporting to track your website’s performance
Why Are SEO Audits Important?
SEO audits are crucial to help your site and business avoid:
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