Latest posts made by Sophie-Kool
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What is a good tool to use to create SEA reports in?
Hiya Mozzers,
I'm looking for a tool to create fancy SEA reports in. I'm doing it manually in Word right now and that just takes far too much time and just isn't pretty. We're a small marketing-as-a-service agency and SEA is one of the services we offer, but we're not an Adwords certified partner yet (because we don't have the 10.000 a month yet). So that's to give you an idea of our company size. We're not looking for something big and expensive.
Would love to hear some idea's on tools to use!
Sophie
posted in Paid Search Marketing
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RE: Link Building
Hi Martin,
That doesn't sound to good indeed. I'm still fairly new to Link building myself, but I'm pretty sure that it's not about getting as many (crappy) links as possible by getting your link up on .edu sites. Also I believe that link building is less and less about having your link on other people's website, and more about social media.
I checked out this mozinar recently and thought it had some good ideas about link building now being more about endorsements: http://moz.com/webinars/winning-the-future-of-search-and-seo Maybe it'll help you with your strategy.
Sophie
posted in Intermediate & Advanced SEO
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Why can't I add more than one campaign in my trial version of MOZ?
Hi, I'm on the 30 day trial and I can only run one campaign right now. I thought I could add in 5 campaigns. When I go into Manage Campaigns the 'add a campaign' button is light blue and I can't click it. Is this just because I'm on the trial? Or should I be able to add 4 more campaigns?
posted in Getting Started
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Best posts made by Sophie-Kool
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RE: Link Building
Hi Martin,
That doesn't sound to good indeed. I'm still fairly new to Link building myself, but I'm pretty sure that it's not about getting as many (crappy) links as possible by getting your link up on .edu sites. Also I believe that link building is less and less about having your link on other people's website, and more about social media.
I checked out this mozinar recently and thought it had some good ideas about link building now being more about endorsements: http://moz.com/webinars/winning-the-future-of-search-and-seo Maybe it'll help you with your strategy.
Sophie
posted in Intermediate & Advanced SEO
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Sophie Kool – Online Marketing Consultant
Sophie has recently joined RMS in November 2013. She completed a bachelor degree in Marketing Communications at the Hogeschool Utrecht (HU) in Holland, where she’s from. After graduating from the HU Sophie wanted to learn more about online marketing and started working at Enovate Internet Marketing in Leiden. Here she spend most of her time learning about- and working on online advertising campaigns and optimizing websites for search engines.
Many of the websites Sophie optimized were WordPress websites. A Content Management System Sophie got quite familiar with. During her time at Enovate Internet Marketing she also got the chance to get both her Google Adwords Certified Individual and Google Analytics Certified Individual certifications which she passed with flying colours.
In her role at RMS, Sophie specialises in Search Engine Advertising, Search Engine Optimization, which together are Search Engine Marketing, focussing on Google, and Social Media Marketing, including Facebook, LinkedIn, Twitter and Blogging.
