Olga Jusupova is an e-commerce consultant and founder of NatZen, a holistic skincare brand. Through her consultancy, Soul Led E-Commerce, she assists product-based entrepreneurs in growing their online businesses with tailored marketing strategies, AI tools, and community support. Her services include strategy sessions, Shopify setup, email marketing automation, and membership in the E-Commerce Mastery Circle. Olga's approach combines practical business tactics with a focus on work-life balance, aiming to empower founders to scale their brands without burnout.