Although Michael was born in Chicago, IL he grew up mostly on the East Coast and traveled throughout the continental 48 states until settling down in South Carolina. Michael received his formal education from East Carolina University and earned a Bachelor’s of Science. He majored in Communication with a concentration in journalism.
Michael began his career in the newspaper business starting as a sports reporter, he then covered local news, state news and politics, and then became a sports editor. Michael entered the world of public relations, working for a nonprofit overseeing the communication and public relations efforts to an audience of 6,000. Much of the communication was delivered through electronic mediums such as websites, email blasts and Facebook.
Michael offers his talents to Performance Development Corporation as a public relations and search engine optimization specialist and coordinates: search engine optimization, web marketing, pay-per click campaigns, and website tracking and reporting.