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Hi Everyone, thanks for having me, glad to be here. So... Basically, in trying to validate business ideas by looking at search data... I don't understand how the results could be what they are. Ok to be more specific, I wanted to create a course about hit songwriting and music production... I've seen books on Songwriting with 200 - 500 reviews on Amazon, and I've seen some websites that have digital products even more niched down than this, who seem to be doing VERY well. The search data on the other hand, says that most songwriting / music production related searches are quite low. Like Songwriting might be really high, but then it's a steep drop off after that. Additionally; looking at SimilarWeb at those 'competitors' I was looking at... they're getting lots of organic traffic but they don't rank for any obvious songwriting / production words... Like the search is telling me: Nobody wants to learn songwriting ... nobody wants to learn music production.. the search data implies I'd be wasting my time making anything like that. And yet...how can this be true? There are literally schools where people learn songwriting and music production, and so how is nobody searching out this stuff? What's happening here? Any ideas? Just confused. . interested what you guys think.