This has been much discussed before, but I would like to bring it up again in a specific content.
I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform.
The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have!
The exapmles are:
Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc).
Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music
Thanks!!