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Hi everyone, thanks for taking a look at this. We are looking at improving our traffic for our website. We are a tour company based in Thailand that caters to 18-25 year olds, mainly in the UK and USA. Our site is - http://www.starfishvolunteers.com/ A few years ago the now ex-team hired an SEO company who outsourced to a team in India. Things were considered to be going very well in terms of traffic but I suspect that a lot of it was shady link building tactics. The site was designed poorly, urls were a mess and there was a lot of misinformation on there. Fast forward a few years and there is a new team in place, we redesigned the site, added a blog & booking system, cleared out the misinformation and got ourselves a Moz Pro subscription. I only have Google search stats starting from 2013 and the total traffic (sessions) for that year was roughly 25,000. In 2014 traffic dropped to 19,000 and for the first five month of this year we are currently at 9,000. Obviously reduced traffic doesn't look good and we would very much like to get our numbers back up. We are tracking keywords in Moz and although we are ranking in the top 10 for a bunch of them the traffic just isn't going back up. Here are our thoughts on why we might be losing traffic - We're targeting the wrong keywords. We are being penalised. The competition overtook us. Right now we are at a bit of a loss because we don't know what direction to head in. Could it be our keywords? We would love to know what you think and sincerely appreciate the feedback. We will try and share any data that you think might be relevant or useful.

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