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Cool, thanks for the quick response! I will see if that is going to work for us.

We're buying traffic to the website via Adwords,   and when they hit the website and go to sign up for an application (enter into our conversion funnel),   the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins,  in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals.

Has anyone come across this problem? Any suggestions of how to fix this?

Thanks for the advice, we don't sell products so that isn't really relevant for us but we do have a blog on a subdomain.  The main thing I am wondering is, is it worth ding schema on the main website as its going to change in 3 weeks when its launched?

I'm doing SEO on a website, zing.co.nz, which is a soon to launch company.  At the moment there is a splash sight up, which will be replaced by the real sight in a few weeks upon launch.  Is it worth me putting in Schemas (for the first time) so that it is recognized as an organization?  Will this effect us in the serps? Thanks for your help

I have been working on a website Zing.co.nz and have made a sub domain blog.zing.co.nz.   The website is for a company that is yet to launch, so I have been boosting traffic by writing blog posts about the topic (loans) on the subdomain.  I pushed some traffic to the actual website too.  We were climbing the rankings for our brand name but have all of a sudden started to drop.  The domain authority was something like 0.9 and has dropped to 0.3.  (Using SEO Spyglass) The blog was somewhere similar, but has dropped to 0.0!!!  Please help in anyway you can.  These changes have happened within the last 48 hours.

Zing.co.nz

Blog.zing.co.nz

Ok well that is (kind of) reassuring!  I'm finding link building to be quite difficult but I presume its one of the missing links for us at the moment.  Thanks again for your help, all of our thoughts are with you and everyone in Australia right now.

I found this reply very helpful and will be taking your advice closely!  Thanks especially for the Google + / URL advice!  I agree it is a bit of an uphill battle as I know that the expectations in-house are a little bit over the top.  All I can do is keep working hard and try to get on the first page by launch.  I just don't understand why we wouldn't be ranked 359th?  I think I might start up a new post to do with link building as I am finding it extremely difficult while we have such little content!  Thanks again for your help.

Thanks for that Thee, I will do the NAP listings after launch, as my colleagues have requested me not to do it at this time.  Do you have any comments about my question?  Do the rankings in my reply to Oleg seem natural to you? (Regarding the search term zing not even showing up in the search results when our website is even called www.zing.co.nz)

Thanks for the awesome reply Oleg!  We are a New Zealand only company so we will only be aiming for number one here.  Thanks a lot for your great advice, I'm yet to create a wikipedia page or use freebase.com.  I have been tracking quite a few keywords but not the ones with company.  I'll get onto that asap.  We are not a payday loans company but will be breaking into the market somewhere between the 2nd and 3rd tear lending zones.  We have some ground breaking technology that lets us only except loans for people who have every capability of paying it back, where as payday lenders tend to target the lower socioeconomic groups.  Our main target audience will be people like me, young tech savvy professionals who want to do more with life (our tagline).  For example, getting an early bird ticket to a new years festival.

Heres how we are ranking at the moment for the terms you mentioned:
zing short term loans - #1

zing loans - #1

zing company nz - #2

zing nz - #5

zing company - #21 (I haven't tried to optimize for this yet so will work on that due to your recommendation)

zing - We don't show up once in all 358 results.

Does this seem natural?  I mean if we were in the results at all I wouldn't be so worried...

Thanks a lot for the reply!  The problem that I find, is that we don't rank on ANY of the 37 pages of results.  I don't understand how we could possibly be ranking number 1 for so many terms with zing in them yet not even in the search results for Zing.

The company will be New Zealand only and will have huge brand exposure.  From my research of competitors, I have found that a large majority of the search terms are branded, rather than generic terms such as short term loans.  I also feel that it will be a lot easier to rank in the top page for the term zing, than it will be to directly compete with other lending companies when we are so new.  I of course plan on doing that later!

Anyway, does this seem odd to you?  I mean i searched through all 37 pages and... nothing.