Hi there,

I am the CEO, Partner and Founder of PaP - Extended Marketing Solutions (2003), a company specializing in Customer Loyalty Programs or Fidelização de clientes as we call it in Brasil.

As an entrepreneur, investor and senior advisor, I have been recognized as creator of loyalty CLIENT FORCE method, adopted by large multinationals in Brazil.

Also known as the CEO of Editora Globo SA (2006-08), a company of the Globo. As portfolio manager of subscribers received the most significant results in terms of profitability and subscriber loyalty.

I began my career Labs Probiotica, as Commercial Manager and then Marketing Director (1989-1994), and launched a line of food supplements for greater success in the market, the brand "Mass".

I studied nuclear physics at the Physics Institute of USP (1982-86) and the Business Communication English Business School (1987).