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OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.

I have a potential client who wants to know what ROI would be on a SEO campaign as opposed to Adwords. Their budget for Adwords is $20.00 per day. So I want to get this down to around $10.00-$15.00 I've had a look through their market in adwords and there seems to enough low/medium results which aren't being targeted by others in the niche for organic search. Obviously I can't guarantee people will click on their links when we get to first page but wondering if there is any sort of standard to make it tangible in the first instance? Any help appreciated.

A client has bought the Nostalgia wp theme. I've installed Yoast but because the website is ajax based and the content for the pages are dynamically loaded the plugin won't work. Or at least not to my knowledge? The developer doesn't currently have a solution, which from previous expereience it will never be supported. So I need some possible solutions here. Create a mobile site? Cons more time, more money etc Create non dynamic pages  linked in footer area. Cons page duplication etc. It's a small niche so having the basic elements is imperative to getting it ranking.