Welcome to the Q&A Forum

My site got demolished by this update and I really don't know why and would appreciate if any Mozzers could help me out to understand this.  I just found out about this update that happened today and I am kind of shocked and at a loss on what happened. If someone would PM me, I would really appreciate it Thanks!

Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy. 
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number).  Many of my B2B customers already know what they want/are looking for.  Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side.  I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.)  When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated.  Thanks!

Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for?  Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much?  Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?

First Moz Post and official first day as a Moz Pro member! Yotpo or Ekomi?
Does anyone have any insight on these two customer feedback companies?  I am trying to choose between one of these companies and because it is a year commitment, I would like to see what you Moz'ers had to say before I made my decision. Thanks!