Welcome to the Q&A Forum

Hopefully we'll get a lot of traffic from our new corporate video. If we post it everywhere at once, will we get a spike in our analytics, and if so, will it be seen by Google as an anomaly, or even suspicious. If we spread out the distribution over several channels over a little time, should we get a longer bump. In either instance, we may consider a sharing schedule to promote it over time.

I run 3 PPC ads in Chinese language on Baidu, of which one landing page consistently ranks around 5th amongst 80+ other English website pages. So, when our site was recently developed for Chinese language, I redirected the ads to the relevant Chinese website pages for a month to see which would attract more visitors (Chinese landing pages vs Chinese website). I haven't fully analysed the results yet, but what other metrics should I consider than just the volume of visitors? Landing page
https://www.mogas.com/en-us/ppc-ads/mogas-球阀
https://www.mogas.com/en-us/ball-valves (in English) Website page
https://www.mogas.com/zh-cn/产品
https://www.mogas.com/en-us/products (in English)

What's the latest from Google (and others) when using all caps in part of a page title, for example, "Custom-engineered Valves | MOGAS". This is how we've presented titles the past 7 years, but since we're updating the site and touching everything we'd prefer to keep consistent branding... the owner's name is Mogas, but we brand the company as MOGAS. Thoughts?

A client currently has a domain of johnsmith.com (not actual site name, of course). I’m considering splitting this site into multiple domains, which will include brand name plus keyword, such as: Johnsmithlandclearing.com Johnsmithdirtwork.com Johnsmithdemolition.com Johnsmithtimercompany.com Johnsmithhydroseeding.com johnsmithtreeservice.com Each business is unique enough and will cross-link to the other. My questions are: 1) will Google consider cross-linking spammy? 2) what happens to johnsmith.com? Should it redirect to new site with the largest market share, or should it become an umbrella for all? 3) Any pitfalls foreseen? I've done a fair amount of due diligence and feel these separate domains are legit, but am paranoid that Google will not see it that way, or may change direction in the future.