Hi guys, I'm reaching out here for what may seem to be a very simple and obvious issue, but not something I can find a good answer for. We have a .com site hosted in Germany that serves our worldwide audience. The site is in English, but our business language is British (UK) English. This means that we rank very well for (e.g.) optimisation software but optimization software is nowhere to be found. The cause of this to me seems obvious; a robot reading those two phrases sees two distinct words. Nonetheless, having seen discussions of a similar nature around the use of plurals in keywords, it would seem to me that Google should have this sort of thing covered. Am I right or wrong here? If I'm wrong, then what are my options? I really don't want to have to make a copy of the entire site; apart from the additional effort involved in content upkeep I see this path fraught with duplicate content issues. Any help is very much appreciated, thanks.