Easy, for something like that you don't link build at all, you just publish, publicize and promote. I assume that it's original and news-worthy content if it's a newspaper, so interesting stories, etc... In which case all you need to do is get it out there in front of people and the links will come naturally.
Best posts made by SteveOllington
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RE: Newspaper SEO: How to go about link building for news websites
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RE: "Noindex" the Landingpage of a Linkbait or not?
I wouldn't just go ahead an do it without looking into it further, maybe waiting for more comments on here to weigh it up. It sounds counter-intuitive to me.
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RE: Seo advice / plan ? penalized ?
I think you're right about too many on-page links, I'd address that first for sure... spreading that link juice way too thinly
And yeah it's a little shy on links & link diversity, etc... and of what it has got, there's no deeplinks.
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RE: How do you decide which answers to trust on here?
Well I'm pretty sure, in fact I know, that I've answered questions before with an answer I thought was correct and then found out through others on here that it was in fact incorrect. I'd like to think that happens every time I'm wrong but possibly not (partially so the person who asked the question gets the right answer, but mainly because I like to know if I'm wrong about something).
So yeah, certainly I've given wrong answers accidentally but then there are people on here who are far more experienced than I am who I'm sure wouldn't make that same mistake. From spending time on here you get to know who the people are who really know their stuff and so I would trust their answers a lot. Also, I think most of us will be able to intuitively tell if something "seems wrong" and would question it.
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RE: Use 301 redirects when deleting old products?
Yeah your first solution, that's what always gets recommended, and I'm pretty sure it wouldn't do (on here especially) if it wasn't above board... there's been a whole bunch of articles that I've seen on here though saying to go for it, which I do... and stuff on SEMPO, and a loads of other places all saying the same. I'm sure it would be all over the SEO blogs and forums by now if there were any change to that
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RE: Where do I start? A little overwhelmed - Really appreciate any help.
My recommendation would be to do whatever you can to get as much experience as possible by submersing yourself in with anybody there who deals with the SEO, and get the theory by reading, spending time on here, and doing an SEO course such as MarketMotive, SearchEngineCollege, or Quirk... they're three of the decent ones, and it's kind of like having interactive books with deadlines, coursework and tests to ensure you're doing things right. They're kept nicely up to date too
Try these:
http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=how&topic=SEO
http://www.searchenginecollege.com/certified-search-engine-optimizer/
And get these:
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RE: SEOMoz PR vs. Google PR
Ignore Google PR... it means nothing anymore and isn't your real PR. They say regard it as "For entertainment purposes only" now days
In other words, Moz Rank is the only one you want to think about.
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RE: Can good penalize a site, and stop it ranking under a keyword permanently
That's not a penalty, it's just losing rankings... happens all the time. And yes Google can put permanent punishment on do but they don't tend to, in fact my understanding is it would be extremely rare... and if they did do that, it wouldn't be just for one keyword. If they penalize you, you fix the issue causing it and ask for re-inclusion. But that's not what's happened to your client. It could be the Panda/Farmer update or any number of things.
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RE: Duplicate Content Question
You could get around that easily by having the homepage's content (the content that is duplicated) show up in the same place by using an iframe which displays the content on the actual page, on the homepage. Search engines don't treat iframe content as dupe content, they know it comes from a separate source. However, are you using keywords from that content for your homepage's SEO? Because you would effectively lose that as homepage content.
If you're using that content for the SEO on your homepage and not the other page, you could just use the robots.txt file to noindex, nofollow the other page... then problem solved
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RE: Site is penalized yet Google WTC and SEOMOZ says it's ok!
The update wasn't in January, it was end of February... so March may well have seen problems due to it.
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RE: Anyone else get this in their Moz Account inbox?
lol no it's okay it's me and my paranoia... I can't resist with the jokes sometimes and then I panic in case my sense of humour is a bit dark and might offend people.
But on that, there's no way I'd get into a who is the cutest competition with EGOL. I pick my battles carefully so that I can win
(Wouldn't fist fight him either, had my ass kicked before and it wasn't pleasant)
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RE: Should I put a No follow on each link in a Javascript dropdown menu?
No worries... you can give me a thumbs up and a "this answered my question" if you like... I want that SEOmoz t-shirt lol.
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RE: Site is penalized yet Google WTC and SEOMOZ says it's ok!
I think you've misunderstood what Kerri was saying here. She's not saying that you're not talking about Google organic traffic, she's just trying to find out if it was only that which was affected in order to diagnose the problem. It makes good sense to trouble shoot via segmentation. Have you carried out the segmentation suggested?
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Any recent discoveries or observations on the "Official Line" of incoming link penalization?
I know this is always a contentious issue and that the official, or shall we say semi-official line is that you can't be penalized for incoming links, as you can't control who links to you (aside of course from link buying, and other stuff that Google feels it can work out).
I was wondering if anyone had any recent discoveries or observations on this?
Obviously there's the problem that is usually brought up where you could damage a competitor buy link building to them with spammy links, etc... hence the half denial of it being an issue... but has anyone seen or hear anything on it recently, or experienced something relevant?
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RE: Dynamic parameters
Sorry, didn't read properly. Yes you should still block those pages anyway though... internal search result pages will still cause you issues in one way or another, whether it's circular navigation or competing for keywords... I would block them anyway.
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RE: How do i get to know th pages crawled by SEOMOZ?
They're all listed in the campaign. Just go to crawl issues, pick an error type and then download as CSV. It will give you every page (upto 10,000) crawled... then you can just find and replace "false" with nothing (so leave the replace with box empty) so you can see everything properly.
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RE: Anyone else get this in their Moz Account inbox?
Dunamis is also a cartoon in real life
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RE: Is there any benefit in on-site duplicate content?
Some content (such as sidebars, menus, footers, etc...) will be discounted from being seen as dupe content from the block level analysis that's done by the search engines. So that stuff is fine, but if pages are too similar, without a decent amount of distinguishing content, then no that's bad. Make sure the title tags aren't the same in any case.
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RE: Regarding Avoiding Keyword Self-Cannibalization
It's good to have internal links through-out the body copy (not too many though) as long as they point to relevant pages within the site... just not using the anchor text of the keyword for the page you're on... if that makes sense
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RE: From page 3 to page 75 on Google. Is my site really so bad?
Well, the on-page isn't that heavy on ads and it certainly doesn't come across as that spammy... maybe a little but only to others who know what affiliate sites look like. You said it was new, so my bet would be the same as what other have been posting on here with new sites lately... that you had a honeymoon period where G put you up as a fresh new site (maybe to see if you get a lot of usage, links, bookmarks, etc...) then chucked you back to where it deems is right in terms of trust and authority. I could be wrong there but... that's my best guess.
Also, most of your incoming links look a little spammy (though relevant spammy at least). I'd get some more, from a more diverse set of places, with diverse anchor text.
Maybe
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RE: Is there any benefit in on-site duplicate content?
From my understanding, it would depend entirely on the ratio of unique to duplicate content... but it's a common problem if you mean what I think you do. Affiliate sites for example, ones that use data given to them by manufacturers or suppliers they're affiliates for. Some use the same product descriptions without adding enough of their own unique stuff to break it up and separate their pages from the other affiliates using the same content.
The more unique, the better. Personally I would try to make each set of product information as distinctive from the others as possible anyway... it can do nothing except help
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RE: Is there any way to change the domain in a campaign here?
Do you need to keep the existing info on it?
If not, you can archive the domain and re-enter a new one in its place.
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RE: From page 3 to page 75 on Google. Is my site really so bad?
"The title tag itself is kind of spammy with 3 exclamation points"
Oh, didn't notice that... tabbed browser windows and laziness to look at source code lol.
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RE: How do you see a list of URLs with duplicate page titles?
If you're talking about the SEOmoz campaign app report, download all errors as CSV (there's a link to do so) and you'll see all the dupes in the spreadsheet
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RE: "Opt Out" of free month through MozPoints
Thanks Doc
Yeah I think I have a problem accepting any kind of reward for anything to be honest. Even when I get paid by a client I feel bad for taking the money, even though we've done a good job for them. I don't know what that's about lol.
But anyway thank you very much. It's good to hear someone had the same worries and paranoia before. I'll stop worrying about it now
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RE: From page 3 to page 75 on Google. Is my site really so bad?
I would have thought G wouldn't be keen on that sort of thing anyway, just based on what's acceptable in Ads for Adwords, they don't like stuff like !!! there so they're bound to see it as spammy in a title too.
The site is hardly what you'd expect for a professional corporation or anything but I've seen far, far worse in terms of spam with good rankings lol... mind you, that was before Panda, maybe it's more stringent on that front now.
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RE: Keyword Cannibalization
You just need to ensure that there are set pages with relevant keywords for them, and don't cross the keywords with the other pages.
There's two SEOmoz articles on it by Rand from ages ago here:
http://www.seomoz.org/blog/keyword-selfcannibalization
http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
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RE: Trying to understand how a website is getting higher than me with less links
You'd do well to study this a bit http://www.seomoz.org/article/search-ranking-factors#metrics-1
It has many answers to your Q.
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RE: Thinking of redirecting *all* mobile traffic to another site (via an advertiser) - safe to do?
I wouldn't do it anyway... think of all that link juice, social signals, usage data, etc... that will end up getting split between domains instead of all going into one!
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RE: Self-Cannibalization issue
Yeah you can see it right away, look at your title tags... mass repetition of the same words. Look at "Home" and "Filme Online".
I see you decided to keep the massive ads all over the place lol.
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RE: Title not showing in Serps
That's interesting, it says it does it when:
"(1) titles are particularly short, (2) titles are shared across large parts of your site and/or (3) titles appear to be mostly a collection of keywords."
But I'm guessing none of those were the case with your sites EGOL, they must be taking it a step further now... bit cheeky.
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RE: Ahead in all metrics, and not even close
There's a lot of code to crawl through before you reach the indexable content. I remember reading somewhere that there is a way to externalize viewstate, that might help.
You might want some internal links with the keyword in the anchor text pointing to the page... i.e. your sitemap could, instead of just "home" be "Tampa DJ Homepage" or something.
You don't have many linking root domains, and of your incoming links, you need a few that have the keyword in their anchor text too.
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RE: Hi, we are considering a new site revamp to go live in 3-4 months. How much effort should we put into fixing what is wrong with our current site? We are a new SEOmoz user. Thanks
I would say to look at it from a business perspective... how much revenue is generated from your existing site and will does it justify fixing it for just a short period of time, or would you be better off using that time planning and researching to ensure the new site is as good as it can be?
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RE: Convince me to stay! How should I best use SEOMoz tools.
Nobody can live without Open Site Explorer, it's as simple as that.
Also, if you're an SEO you basically have to stay, every decent SEO has to be a member here.... if we were hiring it would be a prerequisite!
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RE: Nofollow in global navigation?
Hiya, no it's fine to keep the global nav on all pages... you should do anyway. What I mean is, trim the number of links in that global nav down by placing some of them only within their category areas instead, in a secondary menu maybe. But... you can still use flyouts in the main menu so that the menu items are listed and then a hover-over of a category brings out more items, and again for a sub-category, etc... in which you could use a technology which isn't crawl-able/followed. That way users can still access all menu items from the main nav but Google will only see the top level links, with further links not followed (without using NoFollow) and bypassed. Not sure the best way to do it though since JS and Ajax are by all accounts a lot more crawl-able now.