The franchise name is a brand name i presume. In that case is does not make any SEO difference. You will rank for your brandname anyway. Choose the most correct version and just run with it. The authority is going to be there!

If the franchise name is something like carinsurance.nl.. THEN you have an interresting case.

In the dutch language the word:

"jaloezieën" is the correct way of writing. In google everyone uses "jaloezieen". The results on the google page are different. Based on my research the main difference is due to the incomming links beeing spelled in the correct and the incorrect way.

If you are trying to find active and influential people on twitter and other social media. You could try to follow those that have a high ranking and have certain keywords in their BIO. This way you can follow people more easy.

Socialbro has this feature. and some of the other follow people on twitter services

it seems to me that pinterest has changed since last year.

some links seem dofollow to me.

http://pinterest.com/wouterblom/ top of the profile

The links on the source page are NOfollow!

http://pinterest.com/source/stramark.nl/