Perry Sheraw’s career track is anything but typical: Investigative Journalist/Private Investigator/Dive Instructor/Boat Captain/Investment Banking Executive/Marketing Entrepreneur. Her passion for challenge and warm weather led to a career tapestry that pays off every day in serving her clients.

A decade in print journalism taught Perry key elements to universally appealing content, graphic design and page layout. As private investigator, she continued to hone her investigative and analytical skills using numerous online tools. Teaching diving and driving dive boats in the Caribbean – well, that was just a lot of fun – but it also yielded a better understanding of communicating across many cultures and perspectives while keeping people safe at up to 130 feet under water. And then, Perry’s decade as an investment banking executive instill a yearning for solid return on investment and a solid understanding of making creativity work in a business environment instilled a discipline for seeking a measurable return on investment.

When she decided to start her own business, Perry knew that every role she has held in her career steered her toward becoming an entrepreneur. Her talents, principles and a sincere desire to help business owners achieve greater success through advanced marketing techniques called her to create Sugarmill Media with Sara Zuckerman (link this to Sara’s bio). Perry has a relentless drive to put the needs of Sugarmill Media’s clients first.

Perry grew up in Kentucky, studied literature at University of Kentucky and now lives with her family in the U.S. Virgin Islands. During business hours, Perry handles strategic marketing campaign development, website design/development and content production. She is an avid boater, diver, snorkeler, reader and hiker. And, she is happiest doing those things with her husband and two kids.