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Hi Team, I've started my first campaign and would like some advice on building backlinks. I have got the no. 1 competitor's backlinks through OSE. Here is the first backlink URL as mentioned in OSE. for them: www.uofaemergency.org/ (DA: 45  PA:44) However the backlink appears on another page of that domain, not on the homepage as it says in OSE. That backlinking page as a PA of just 1. Do I go for the homepage or the page on which the competitor's backlink appears? It is an unrelated site to the niche and the content in which the link appears is nonsensical. Does this matter as far as link juice is concerned? Is this a good site or page to get a link from? How do I go about getting an in content anchor text link from this site? What's the required process? I would like to start buidling good links asap and start to get rankings for my site. Thanks. Sunil.

Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.

How do I asses the higest quality backlinks using the Open Site Explorer tool? Is there a measurement that ranks the highest quality backlinks for a given search? Thanks. Sunil.

Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools? I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality? Thank you Sunil.