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Wouldn't it be better to boost the frontpage of superstar.dk, redirecting all url's here (if we keep the confusion of our visitors out of the quation) ?

Thank you for your take Jane. We would like to keep superstar.dk as a well ranking website on all other categories (we are only removing 2-4 brand). Would you redirect the brand categories, sub-categories and product url's to the frontpage of superstar.dk or how would you do the redirects?

The new website has not even launched yet. We wan't to be sure how to handle this case before we launch. So what is your recommendation?

Anyone else who knows what best practice would be in our specific case?

Dear Mozzerz

We run this e-commerce website (superstar.dk) where we are selling all different kinds of wristwatches from different brand names (Casio, Garmin, Suunto etc). We just bought another website selling watches (xxx.com) and therefore we would like to move some of the content from superstar.dk to the new website xxx.com, making superstar.dk into a more niche website. So we are basically taking a brand with all the products in it and shutting it down on superstar.dk and instead launching it on xxx.com. Superstar.dk will still be running, just with a more niche product- and brand selection.

So my question is, should we redirect all the old product categories that we are shutting down to the new website on another TLD where we are opening them again and the same for the products (e.g. superstar.dk/garmin -> xxx.com/garmin)? Or would it be better to keep the redirects within the same website/TLD (e.g. superstar.dk/garmin -> superstar.dk)?

A few examples:
superstar.dk/garmin -> xxx.com/garmin
superstar.dk/suunto -> xxx.com/suunto
etc..
superstar.dk/product1 -> xxx.com/product1
superstar.dk/product2 -> xxx.com/product2
etc.