I first became passionate about SEO whilst doing sales in 2005 for a company out of Marina Del Rey, CA. The company was building content silos targeting buckets of advertiser keywords... getting the niche content pages to rank organically and selling sponsored listings on a premium CPC basis. The first time I experienced the negative affects of an algorithm update I became hooked... I immersed myself in search results and trying to figure out what was required to get rankings and traffic back for my clients. Within a year I left that company and started CKMG, a full service web brand development and internet marketing agency. The more I learned about SEO the more I recognized that content alone was not going to get results... so I began taking on projects where I'd have the opportunity to take control of more aspects of the controllable when it came to SEO and search results... Fast forward to now and I'm on the performance side of online advertising. Crafting custom online advertising campaigns with the focus being social media and display.