Welcome to the Q&A Forum

Dear community,

thanks a lot for your help! The Q&A Forum works perfectly!

Best Tani

Hi,

I am freshman, both, here on SEOmoz and in SEO generally and have a question concerning the assessment of KW difficulty. I did browse through the Q&A-Section (great content!!) but could not find a relevant answer to my problem.

So I am currently building my initial keyword list, our website is only 2 months old, so we are still in the very early stage. Fashion is a very competitive area, so the KW Diff. Tool indicates high difficulty for a lot of words and phrases. however, I identified some with percentages <50 or even lower than that. Then I compared the results of the SEOmoz tool to Google Adwards and the Google results for competitiveness differed significantly.

For example: for the  KW Personal Shopping I got KWD from Seomoz 33% (in Germany) and from Google 0,5 for broad and 0,64 for exact search. I am quite confused how to make the right choices for my KWs now.

• Which metrics should I consider most?

• What else apart from the competition factor is behind the metric KW diff.?

• Does it matter in any way that I search from Germany for Germany in German?

• Do you have any further recommendations for the process of identifying the best Kws?

Thanks a lot in advance, best from Berlin

Tani

Dear community,

thanks a lot for your help! The Q&A Forum works perfectly!

Best Tani