Thank you for clarifying! It's much appreciated.

This is excellent, thank you! I had no idea that mentioning a keyword 15 times in a 500-word copy is something that gets flagged by Moz.

I agree with what you have to say about KW stuffing and making sure that the content on our sites are useful, well-written and purposeful. But should we avoid focusing on keyword density entirely? Even if it's just hitting a 3%-5% margin?

This might seem like a silly question, but It's one that I would like to get some responses from the SEO community.

Do <h>tags need to be staggered according to the numbers?

For example: A few of our clients have their h1 tag listed on a mid-way header that is halfway down their page, and there are both h2's and h3's listed before the h1 in the source code. Does this matter?

Let me know! 
Thanks! </h>

Good afternoon everyone!

I wanted to ask everyone here a question, one that has been being discussed around my office with a lot of different sides being taken.

Does Keyword Density matter? If it does, what percentage do you try to have your keyword hit?

Thanks for the response, Miriam!

Do you have any ways to differentiate the bad nationwide directories from the good ones? I've always been told to stay away from mass directories that aren't geo-specific.

Curious to know your thoughts!

I should also state that this isn't a "500 Total Population" kind of town in the middle of the woods. I mean a rural pacific northwest town with roughly 50,000 - 200,000 in population. Not big enough to have local directories, per se, but certainly enough for their to be a good amount of companies to create healthy competition.

Good afternoon everyone!

I wanted to start a discourse on a subject that I think might benefit a few select readers.

What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc.

I'm interested to see how other SEOs would handle tackling this kind of campaign.

Can't wait to hear what people have to say! 
Thanks! 
Taylor