Questions created by tdastru
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Wrong image shown to represent brand in mobile search
The image I’ve attached is a screenshot of what shows up on mobile when I do a branded search for one of my clients. We have a Youtube video on the homepage featuring Harry Connick Jr. The video is directly under the hero image on the homepage, and the thumbnail for the video is the image that Google is pulling into the SERP. I don’t want this image in the SERPs. I’ve marked up the logo with schema but that doesn’t seem to be helping. Is there any other schema markup I can use to remedy this? What else I can do to influence which image Google pulls? zVfvz
Technical SEO | | tdastru0 -
Which URL and rel=canonical structure to use for location based product inventory pages?
I am working on an automotive retailer site that displays local car inventory in nearby dealerships based on location. Within the site, a zip code is required to search, and the car inventory is displayed in a typical product list that can be filtered and sorted by the searcher to fit the searchers needs. We would like to structure these product inventory list pages that are based on location to give the best chance at ranking, if not now, further down the road when we have built up more authority to compete with the big dogs in SERP like AutoTrader.com, TrueCar.com, etc. These higher authority sites are able to rank their location based car inventory pages on the first page consistently across all makes and models. For example, searching the term "new nissan rogue" in the Los Angeles, CA area returns a few location based inventory pages on page 1. The sites in the industry that are able to rank their inventory pages will display a relatively clean looking URL with no redirect that still displays the local inventory like this in the SERP:
Local Website Optimization | | tdastru
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue
but almost always use a rel=canonical tag within the page to a page with a location parameter attached to the end of the URL like this one:
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue/Los+Angeles+CA-90001"/>
I'm having a hard time figuring out why sites like this example have their URLs and pages structured this way. What would be the best practice for structuring the URL and rel=canonical tags to be able to rank for and display location based inventory pages for cars near the searcher?0 -
Organic reports showing a URL that isn't in Search Ask Question
In the image I've attached you can see that I have pulled a source/medium > google organic report. I've also made "landing page" my secondary dimension. The first landing page that is showing up is /v3/?slug=fnl, that is this page (https://orders.freshnlean.com/v3/?slug=fnl). You can see that the page has 230 sessions from Sep 3 - 9 and 17 transactions during that same time frame. The only thing is, that landing page is nowhere to be found in the SERPs. So how is it showing up in this report as having received google organic visitors that converted if it's not even in search? 05OclDp
Reporting & Analytics | | tdastru0