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We have a client's website that was on page 1 for 2 years, and then in September fell off while a new website with virtually no visitors and never showing in organic search before shot to #1. Never seen anything like it. Today, my client is back where they were two weeks ago and the #1 listing I mentioned is not even on page 1 at all.  In fact it's at the bottom of page 2! It seems to us, having read about Google organic changes made around July 3rd, 2018, that even more emphasis is now on the domain name (all the results on page 1 have my client's keyword in their domain name) and the importance of H1 tags and Title tags has risen to trump many other factors. Can anyone shed some light on changes you may have seen in the past few months? Along with huge changes to Adwords and AdGrants, Google seems all over the place (at least to us) and it is more challenging then ever. Thanks!!

We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher?  We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.

We manage a website which we recently changed from Drupal to Word Press. In the change, we dropped a small part of the previous URLs - the end extension - .php For example /attractions-rates.php is now
/attractions-rates with no .php. We eliminated the .php to make the URL simpler. How is it possible (and easiest) to do a year to year comparison as Google sees the pages as different? They didn't for the first 8 days (we could see both) but now the pages with the .php extension shows zeros. The content of the page is exactly the same only the .php is different. We know we can manually go back to last year's reports and do side by side but that is time consuming. Hoping there is a filter or process we can use to gen a report? Thanks, Jim

We have a client who once per month is being hit by easyihts4u.com and it is creating huge increases in their referrals. All the hits go to one page specifically. From the research we have done, this site and others like it, are not spam bots. We cannot understand how they choose sites to target and what good it does for them, or our client to have hits all on one days to one page? We created a filter in analytics to create what we think is a more accurate reflection of traffic. Should be block them at the server level as well?